Oct 20, 2023
In this episode, Zaakirah discusses the importance of
email marketing, why entrepreneurs should be taking advantage of
it, and how it can help entrepreneurs grow their brands, and build
relationships with their customers. She explains that email
marketing is a form of direct marketing that keeps customers
informed about the latest offerings and helps to convert social
media followers into loyal customers. Zaakirah then shares her
personal journey of starting her own marketing agency and realizing
the need for effective email marketing to convert social media
followers into loyal customers. Tune in to learn more about the
power of email marketing and how to implement it in your own
business. You will learn more about the what, why, and how of email
marketing and about the strategies and
benefits.
00:06:30 Email marketing builds relationships and drives conversions.
[00:07:12] Zaakirah as a social media manager.
[00:12:25] Growing your email list.
00:13:47 Utilize email sequence for engagement.
[00:16:33] Lead magnets and giveaways.
[00:20:17] Automating email sequences.
00:23:27 Segment and automate your email marketing.
00:23:35 Email marketing tips for success.
[00:24:19] Revu as a newsletter.
[00:28:16] MailChimp's e-commerce integration.
[00:30:45] Resending emails for better open rates.
00:31:41 Email automation is important for engagement.
00:35:32 Focus on action, not replies.
[00:36:30] Converting subject lines for emails.
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